The Consumer Shift To Increased EmoDiversity

It’s no secret that now, more than any time in history, we as humans are focusing and prioritising on the different emotional responses we are having towards anything. Whether this stimulus be something personal, how a brand advertises their product or even in response to ‘controversial’ topics, we as collectively becoming more sensitive to what’s around us.
Insert research by brand managers and consumer-wants investigators and we now have brands shifting how they project their advertising to their target market/s… Continue reading “The Consumer Shift To Increased EmoDiversity”