Content Curation: The Next Big Thing

Across any point in time in history, the human race has never been more exposed to information. There is barely a moment, disregarding sleep, that we are not bombarded with advertisements, product information, brand names and countless other facts, graphs and images.  Continue reading “Content Curation: The Next Big Thing”

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“If you want me to be your shopper, you’ve gotta get with my friends”

Just how much influence do your reference groups have on what you purchase…and what you don’t purchase? Your brand preferences may indeed be subconsciously influenced by the people around you – whether that be friends, bloggers or celebrities.

Continue reading ““If you want me to be your shopper, you’ve gotta get with my friends””