In an age where consumers have more disposable income than ever, and more brands to choose from then any human can recall, how are retail managers preparing for the future? It is now obscure to merely have an online presence that caters to consumer convenience, there is now a larger obstacle for retailer managers to face… Continue reading “The Retail Store 2.0”
Just how much influence do your reference groups have on what you purchase…and what you don’t purchase? Your brand preferences may indeed be subconsciously influenced by the people around you – whether that be friends, bloggers or celebrities.
Brands are now, more than ever, wanting to know you. What you wear, eat, drink, watch and even trying to predict your wants before you do. Creepy? Maybe. But it is definitely increasing consumer satisfaction for those who are being served exactly how they want to, leading to greater customer loyalty. But the personalisation doesn’t just stop at how you are marketed by brands, it continues into you becoming the creator of your own product – check out Forbes’ take on the big opportunity in consumer customisation.
However, are brands getting carried away with mass personalisation? Is the true use and purpose of the ‘WWW’ being forgotten? The alarms should be ringing for Brand Managers as… Continue reading “The Juxtaposition between Mass Personalisation and Digital Marketing”
1. Get back to the basics.
It may seem like the most basic piece of digital marketing that your brand should have, yet the most under-utilised tool your brand should focus on is… Continue reading “Simple Steps To Improve Digital Access To Your Brand”