The Juxtaposition between Mass Personalisation and Digital Marketing

Brands are now, more than ever, wanting to know you. What you wear, eat, drink, watch and even trying to predict your wants before you do. Creepy? Maybe. But it is definitely increasing consumer satisfaction for those who are being served exactly how they want to, leading to greater customer loyalty. But the personalisation doesn’t just stop at how you are marketed by brands, it continues into you becoming the creator of your own product – check out Forbes’ take on the big opportunity in consumer customisation.

However, are brands getting carried away with mass personalisation? Is the true use and purpose of the ‘WWW’ being forgotten? The alarms should be ringing for Brand Managers as… Continue reading “The Juxtaposition between Mass Personalisation and Digital Marketing”