The year is 2020 and after a strenuous day at work, full of phone calls and deadlines, you come home to your humanoid machine and get ready to unwind at city bar with friends. Sound ridiculous? It may not be as far fetched as you and I may imagine… Continue reading “Would you date a robot?”
Brands are now, more than ever, wanting to know you. What you wear, eat, drink, watch and even trying to predict your wants before you do. Creepy? Maybe. But it is definitely increasing consumer satisfaction for those who are being served exactly how they want to, leading to greater customer loyalty. But the personalisation doesn’t just stop at how you are marketed by brands, it continues into you becoming the creator of your own product – check out Forbes’ take on the big opportunity in consumer customisation.
However, are brands getting carried away with mass personalisation? Is the true use and purpose of the ‘WWW’ being forgotten? The alarms should be ringing for Brand Managers as… Continue reading “The Juxtaposition between Mass Personalisation and Digital Marketing”